Hasselblad and EIZO collaborate to equip imaging software with monitor self-calibrating capability

As part of a technical collaboration begun in 2013, Hasselblad has integrated the software development kit (SDK) for EIZO’s ColorEdge monitors into Phocus 2.8, the latest version of Hasselblad’s imaging software.

Phocus 2.8 activates the built-in calibration sensor housed inside select ColorEdge monitors. This allows photographers using Hasselblad cameras and ColorEdge monitors to view and edit photos as well as calibrate their monitors with just one piece of software and no external calibration device.

“We are delighted that Hasselblad is utilizing the self-calibration capability of our ColorEdge monitors and that together, we are able to give photographers a simplified workflow from shoot to digital display,” said Lucas Zastrow, Product Manager, Display Solutions. “Providing our own SDK assists manufacturers like Hasselblad to blend their software’s functionality seamlessly with our monitors, enabling our customers to work more easily and smarter.”

Ove Bengtson, Hasselblad Product Manager said: “At Hasselblad, we are constantly driven to further develop and fine tune not only our high-end camera systems but also our imaging software, Phocus, to provide professional photographers with the best possible tools for a well thought out, intuitive, fast and integrated workflow. The successful collaboration with EIZO enables Phocus users, with just a few clicks, to calibrate their ColorEdge monitor conveniently within the Phocus software itself, ensuring that the viewing experience lives up to the outstanding colour accuracy of Hasselblad RAW files.”

Photographers are invited to see this new feature in action on the Hasselblad booth (G-11) and the EIZO booth (G-10) at the CP+ Camera and Photo Imaging Show at Pacifico Yokohama, Japan, from February 13-16.

To find out more about Phocus and to download the software for free, please visit:www.hasselblad.com/products/phocus

About Hasselblad
Founded in 1941 in Gothenburg, Sweden, Hasselblad has been the leading manufacturer and partner for photographers working in the medium format environment for over half a century, consistently providing the highest level of quality and innovation. The extraordinary quality of the company’s products became famous in 1962 when Hasselblad cameras were selected for NASA space missions. Positive associations with Hasselblad’s past serve as the foundation for the company’s modern and energised brand.

In 2012, Hasselblad launched the Lunar – a state-of-the-art mirrorless interchangeable lens camera and a hybrid of Italian design and Swedish pedigree. Followed by the unveiling of the Hasselblad Stellar and the Hasselblad HV, this ushered the beginning of the company’s move to offer all fans of the iconic Hasselblad brand the chance to own one of their cameras.

The H Camera System with its professional lens family and unique advancements is the most comprehensive digital camera system of its kind available today. Hasselblad recently launched the first fully integrated medium format camera system incorporating the latest in CMOS sensor technology – the H5D-50c. The camera will be shown for the first time at the CP+ Camera and Photo Imaging Show in Japan.

About EIZO
Founded in 1968, EIZO Corporation is a leading global manufacturer of high-end visual display products. The image quality, long-term reliability, and innovative features of EIZO monitors make them the products of choice in many financial trading rooms, back offices, hospitals, air traffic control centers, and design studios throughout the world. EIZO is based in Japan and listed on the first section of the Tokyo Stock Exchange. It is represented in over sixty countries by a network of group companies and exclusive distributors.

 

Canon supports the next generation of filmmakers at Berlinale Talents 2014

Canon supports the next generation of filmmakers at Berlinale Talents 2014
London, UK,  – Canon is continuing its support for budding filmmakers with the second year of its partnership with Berlinale Talents – a creative networking event for emerging film industry talent that is part of the Berlin International Film Festival. As Principal Partner of Berlinale Talents, Canon will present a number of master classes for over 300 promising talents in the film industry, featuring world-class workshops with cinematographers and the latest Canon equipment.

Berlinale Talents 2014.jpg
The main venue of Berlinale Talents – HAU Hebbel am Ufer (HAU1)
© Berlinale 2013, photo Peter Himsel

Taking place from February 8th-13th 2014, a series of workshops presented in partnership with Canon will offer filmmakers and industry professionals invaluable hints and tips that will help them tell their own stories. The workshops – entitled ‘Every Picture Tells a Story’ – will also provide insight into the latest developments in camera technology, with hands-on demonstrations that show how Canon products can assist production. Speakers involved in the workshops this year include distinguished cinematographers Franz Lustig (How I Live Now), Stefan Ciupek (Slumdog Millionaire), and Christopher Doyle (In The Mood For Love).

Canon will also be supporting various master classes which will see renowned Directors of Photography, including Agnès Godard, talk about their experiences and discuss how camera techniques can enhance filmmaking. The ‘Post-Production Studio’, created by Berlinale Talents collaboratively with Canon, will focus on digital workflows, from shooting and editing to colour correction and mastering for the final stages of production. Selected participants will have the opportunity to get hands on with Canon’s latest equipment, including the EOS C300, EOS C500 and EOS 5D Mark III.

For the first time, Canon will also commission a selection of short films from the Talents, to be shot on Canon’s products. The short films will be showcased by Canon, both at industry events throughout Europe and on the Canon Professional Network.

Canon will in addition support a joint initiative between Berlinale Talents and the European Film Market (EFM), which offers filmmakers further insight into the workings of the EFM, as well as allowing them to present themselves to industry professionals and build their individual networks.

“Technology and creativity is only one part of the film-making process, without a suitable network of contacts the task of getting a movie made becomes much harder,” said Kieran Magee, Director of Professional Imaging, Canon Europe. “Berlinale Talents helps filmmakers through every aspect of the process, we are pleased to support this innovative programme.”

As well as a full programme of workshops, acclaimed portrait photographer and Canon Explorer Joerg Kyas will use Canon equipment in his studio set-up to create portraits of each of the 300 Berlinale Talents 2014 participants. Canon equipment will also be used throughout the event to produce promotional reels and trailers.

Berlinale Talents runs over six days during the Berlin International Film Festival, from 8th-13th February, 2014. Eligible attendees include emerging film professionals in the first 10 years of their career, spanning all areas of the industry, including actors, cinematographers, directors, editors, producers, production designers, screen writers, distributors, sound designers and composers.

Are you photography Geek?

I was browsing the web and this made me chuckle..it is from the crazy guys at Digital Rev…this lot put a lot of humour into their videos as well as being able to educate us on how to take great pictures and also give unbiased reviews on the latest products.o check them out at www.digitalrev.com.  This clip was was found on http://www.picturecorrect.com which is another great place to visit for all photographers…Enjoy!

The first sign that you may be a photo geek is if you clicked on this link to see if you’re a photo geek. So what’s the difference between being passionate about photography and claiming the title of geek? Well, leave it up to Kai to create a top 10 list of the geekiest photographer traits:

1. Form Follow Function Fashion – Basically, you think a lot about photography and very little about your clothes.
2. Awkward With the Opposite Sex – You’re terrible at social interactions, especially if it’s with someone you’re attracted too.
3. Speaks in Coded Language – Your conversations consist of a lot of talk about f-stops, MTF charts, digital noise, sensor size, etc. Most people won’t know what you’re talking about.
4. Only Talks About Cameras, All the Time – Your love of photography might spread a little too far when the only thing you can talk to your friends about is your newest lens or the amazing photo that you captured the other day.
5. Bring Inappropriate Gear to Occasions – Maybe you don’t need to bring your TLR when riding a rollercoaster.
6. Spend Far Too Long on Online Forums – Whether you’re bragging about your photo or gear, or just talking with other photographers because your friends are tired of listening to you, you may be abusing your photography forum account (in which your username isphotographyloverf/4life)
7. Spend Far Too Long at 2nd Hand Shops – If you feel a spark of excitement every time you see a flea market hoping that you will find an old rangefinder camera, you may be a photo geek.
8. Try to Outdo Everyone by Getting Exclusive Gear – It doesn’t have to be expensive or new or even functional, but it does have to be unique.
9. Treat Your Gear Like Your Baby – This one is iffy. Some photo geeks may treat their photo gear better than their baby.
10. Need to Take Photos Even Stuck at Desk – When you feel like you’re wasting time at your office because you’re not taking photos, this could be a sign.

Thanks to

http://www.picturecorrect.com

Interview with Henri Cartier Bresson….Legend

Thought you guys might be interested in this interview of a legend…..Mr Bresson….

Amazing poloroid video from Walker Lukens..

Hi All,

Browsing the web I came across this amazing almost timelapse looking video created entirely from individual poloroid images….the music is great but the video is incredible…thought I would share…

Walker Lukens just released this incredibly meticulous stop-motion music video filmed around Central Park and Brooklyn using hundreds of vintage Polaroid pictures. The film was provided by a company called The Impossible Project, a group of former Polaroid employees in the Netherlands who saved the last Polaroid production plant from being shut down and now produce film for vintage cameras that would otherwise have been obsolete.

Super funny camera video…..enjoy

Thought this clip was hilarious and well deserved to be shared with others…Brilliant