Stunner Santa Poses for a Male Fashion Photo Shoot

YD-FashionSantaSocial-YD2
Like the Hipster Santa found in Portland, Oregon, Fashion Santa can be visited by kids this holiday season inside the shopping center.

YD-FashionSantaSocial-YD1

YD-FashionSantaSocial-YD6

YD-FashionSantaSocial-YD5

YD-FashionSantaSocial-YD8

YD-FashionSantaSocial-YD7

fashionable

YD-FashionSantaSocial-YD9

YD-FashionSantaSocial-YD3

YD-FashionSantaSocial-YD4

And it’s all for a good cause, too: for every selfie with Santa posted to social media with the hashtag #YorkdaleFashionSanta, Yorkdale will donate $1 (and up to $10,000 total) to the Sick Kicks Foundation.

Yorkdale has also published a detailed breakdown of each of Santa’s looks found in these portraits.

(via Yorkdale via Quartz)


Image credits: Photographs by Yorkdale 

Canon looks to the future of consumer imaging and digital services at EXPO Paris 2015

Canon Europe today shares its future vision for the rapidly evolving world of consumer imaging. Passionate about developing new ways to help people enjoy and immerse themselves in their memories, Canon will showcase an exciting collection of concepts and technologies that will fundamentally change the way we capture, store and share images in the future, at Canon EXPO 2015 in Paris.

expo-banner.jpg

Alessandro Stanzani, Head of Consumer Imaging Group, Canon Europe, commented: “EXPO is an incredibly exciting time for us. Over the past five years we have leveraged our heritage, knowledge and expertise to push the boundaries of imaging. We’re transforming our consumer business to respond to our customers’ needs, focusing on creating new digital consumer services alongside our renowned imaging hardware.

“Reflected throughout everything we’re showcasing in Paris is our commitment to enabling powerful experiences that make it easier for everyone to get more enjoyment from imaging. Whether reliving photos at home using our next generation Connect Station wireless imaging hub, or being able to see things the human eye simply cannot using our 4 million ISO camera. The best images represent precious memories, and we want to help people capture and surround themselves with these moments in the best possible quality. At EXPO 2015 we’re showcasing the many exciting ways in which we’re changing how people can and will interact with imaging, today, tomorrow and in the future.”

Support at every stage of the imaging journey
As increasing importance and emotional links are placed on photos and videos, with more being shot year-on-year, Canon continues to push the boundaries of imaging technology and pioneer new experiences and creative possibilities. Through its evolving ecosystem of products and digital consumer services, Canon is committed to supporting people through every stage of their imaging journey, and make it easier for everyone to get the best from their photos and videos – regardless of what device they’ve used to capture them on.

Reaffirming its commitment to enhance and expand its range of digital services and smartphone photo apps, Canon is showcasing its latest solutions designed to tackle the challenges facing consumers in managing their large and ever expanding photo libraries. Following the acquisition of Lifecake in April 2015, Canon will preview the new capabilities and fresh look and feel for its cloud-based image management service, irista. Also at the show is hdbook EZ – a soon to be launched app for smartphones, tablets & PCs that intelligently selects the best images from your photo and video libraries, and automatically creates a personalised photobook in a few minutes.

Other highlights amongst the range of technology concepts, products, solutions and services include:

  • 8K Camera: Supporting the production of next-generation, cutting edge 8K entertainment, this concept camera captures everything from stunning nature documentaries set in the Amazon rainforest to nail-biting sports matches at your favourite stadium, all in mind-blowing quality
  • 120MP Camera: This prototype camera will produce super high-resolution images capable of recreating a three-dimensional texture, feel and presence, making subjects appear as if they are physically there, before your eyes – perfect when coupled with 3D printing applications or hologram technology
  • 250MP CMOS Sensor: 30x sharper than 4K¹, Canon’s latest ultra-high resolution sensor has the world’s highest number of pixels² for a CMOS sensor³ – it can even capture the lettering on the side of an airplane in the sky, from an incredible 18km away
  • 4 million ISO Camera: Capable of recording Full HD colour video footage in extreme low light environments, Canon’s new ultra-high sensitivity camera makes capturing the impossible possible, supporting filming in situations where it was not achievable before
  • Intelligent Imaging for Life: Make your home a live canvas for reliving your memories with Intelligent Imaging for Life. This innovative, intuitive technology allows you to recall and interact with your photos and videos in completely new ways, including the ability to share, crop and print your images from an interactive table surface

Those unable to attend Canon EXPO in person can experience the technology concepts and imaging solutions virtually and read about all the highlights from the event here: http://www.canon-europe.com/expo

Images shot on the Canon 6D in low light.

canon 6d

Canon 6D image by Ken Rockwell

Hi Guys,

Just wanted to share with you some of the shots taken in the Loire Valley, France a few weeks back.

I used the Canon 6D as many of the internals were very dark and I did not want to use any form of artificial light and the performance of the 6D in low light is incredible.

The images shown (internal) are mainly shot with an ISO boosted up to 6400 and the amount of noise is non existant. The sharpness is superb (lens Canon f/4 17-40mm) and the beauty is that the colours are spot on.

The camera was mounted on my trusty Giottos  tripod and shutter speeds varied from 1/60sec to 1 sec. The aperture for me is always f/9.0.

A little work in lightroom to adjust contrast and boost the shadows left me with these finished results and a very happy client.

Chateau de Chemeray

Chateau Saint Victor La Grand
Chateau Saint Victor La Grand
Chateau Saint Victor La Grand
Chateau Saint Victor La Grand
Chateau Saint Victor La Grand
Chateau Saint Victor La Grand
Chateau Saint Victor La Grand
Chateau Saint Victor La Grand

Le Manoir de Champfreau Le Manoir de Champfreau Le Manoir de Champfreau Le Manoir de Champfreau Le Manoir de Champfreau Le Manoir de Champfreau Manoir Savonniere Manoir Savonniere Manoir Savonniere

Fantastic tutorials from Canon.

Hi Guys,

Thought you may be interested in these tutorials from the guys at Canon.. They are very informative and you have the added bonus of uploading them to there gallery for the wold to see.

EOS tutorial

This month we’re exploring new ways to capture authentic emotions. The aim is to help you enhance your images and form deeper connections with your viewers.

Human emotions don’t follow any set rules – they’re spontaneous and based on what someone is feeling – so having your camera close to hand is one of the first rules of capturing them. Unplanned shots can give you great results. Try shooting when your subject’s not expecting it – or press the shutter just after they think you’ve taken a shot. They’ll look far more natural and relaxed.

Whether you’re shooting to share your images or simply for yourself, our tutorials will help you capture moods and feelings more effectively.

Tips on capturing emotions
This month we’re exploring how your photography can capture and convey emotion. Expressing your own feelings or capturing those of your subject or scene can help an ordinary photo to become a unique and powerful image.

Tip: If you are trying to capture human emotion, try focusing on the eyes of your subject. They’re an excellent indicator of how somebody is feeling.

  • The basics – being prepared
  • Portrait mode
  • Capturing atmosphere
  • Single point focus and wide shots
  • Using advanced effects

EOS tutorial - Canon
Vinoth Chandar – Just Sit Back and Relax!
Usage Rights: https://creativecommons.org/licenses/by/2.0/

Get set up and be prepared

Emotion is often a fleeting thing so the key to capturing it is being well prepared. Before you start taking photos, it’s a good idea to get familiar with your camera and to ensure it’s set up to respond when you need it to.

Did you know? Professional photojournalists spend years honing their skills so that they can be ready for the moment that the emotions of a situation are at their peak.

Use Continuous shooting mode

Try setting your camera to Continuous shooting mode to allow several pictures to be taken in succession. This is a great way to capture your subject off-guard and will give you more of a chance to capture natural emotion. It’s particularly useful if your subject quickly changes from bewilderment to laughter. You may not get the best pictures first time but you can select and edit from the numerous shots you capture. If possible it’s also worth setting your focus to continuously track your subjects. This will help to keep the emotion in front of you in your frame.

Make sure you have a large capacity memory card. Shooting JPEG images (rather than RAW format) will increase the number of frames you can take in a single burst.

Use a wide-angle lens

Shooting with a wide-angle lens can help with framing your image and using one means you’ll be close to your subject, meaning you capture their facial expressions easily. Wide-angle lenses naturally capture the context of the scene and give further visual clues to your viewer about the cause of the emotions pictured – for example, the pleasure on the face of somebody watching a band at a music festival or the determination on the face of a climber.

Portrait mode

The Portrait mode is found on many EOS cameras’ mode dial. It’s the one with an icon like a human head.

Use Portrait mode to:

  • Configure the camera to shoot a continuous sequence of frames when the shutter is pressed so you can capture your subject’s natural emotions.
  • Tell the camera to select wider apertures that will draw attention to the subject, and minimize the disturbance of a cluttered background, focusing your viewers’ attention on the emotion in the frame.

Portrait mode is often used with longer lenses, but using a wide-angle lens or zooming to the widest setting on your kit lens will combine with a wide aperture for pictures where the key subject is the most important element in the frame.

Capturing atmosphere using lens flare

Shooting without a lens hood on the lens and putting the sun in the edge of the frame can create atmospheric lens flare in your photos.

The unpredictable nature of lens flare often adds a sense of freedom to images as well as softening the image to create a happy, dreamy feel. It’s great for expressing the feeling of a landscape such as an empty beach or a beautiful field of spring flowers.

Tip: Try taking your EOS out on a sunny day and experimenting with your position in relation to the sun.

Lens flaring:
EOS tutorial - Canon
Geraint Rowland – Low Tide, Boat and Flare, Southend
Usage Rights: https://creativecommons.org/licenses/by-nc/2.0/

Single point focus

Use the Creative modes, Program, Aperture priority and Shutter priority to restrict the AF system to a single point. The single point needn’t be at the centre of your frame. In fact, other spots are often ideal for more pleasing compositions.

If your EOS DSLR has multiple AF point groupings then choose one with up to five AF points in a group. This will ensure that you can concentrate on the subject and not be so concerned with the exact placement of the AF point on the subject.

Go wide

A moderate wide-angle lens, like the Canon EF-S 24mm f/2.8 STM for APS-C cameras is small and light and gets more of the scene into one image. For full frame cameras the best lens is an EF 35mm f/2 IS USM. This kind of lens simplifies shooting because you need to move with your subjects and move your feet to change the composition. This connects you better with your subject or the scene you’re shooting, or can connect the two.

Choose a fast aperture lens

Emotion happens spontaneously, so you need to be able to capture it in low light without a flash whenever it happens. This is true whether you’re photographing people or want to capture the fleeting feel of a landscape as the light changes at twilight. Here’s how to do it:

  • A simple 50mm lens with a fast f/1.8 or f/1.4 aperture used wide open will let in plenty of light.
  • Use Aperture priority and choose a wide aperture to draw the viewer’s eye right in to the key point of the picture.
  • Focus is more critical with these lenses, so be sure to know how to quickly move the AF point around the viewfinder.

Did you know? Wider aperture lenses have larger front elements that often make them more liable to the softening and streaks of light that comes with lens flare.

Experiment with visual effects

Try holding subjects close to the front of your lens while taking the pictures to create emotion-filled images. Small mirrors can enhance the lens flare, feathers, glass crystals will add their own happy, wondrous, confused or charmed characteristics to your photos. While the effects are not readily repeatable you will learn how to create many looks that add to the impact of your photos. Even some small LED lights like decorations can be held close to the lens. The out of focus nature of them can add interest, atmosphere and a deeper sense of feeling to your images.

If you’ve felt inspired to capture emotion, why not share your images with the world.
Upload them to The Gallery.

Canon celebrates EOS 5D series 10 year anniversary

Canon today celebrates the 10th anniversary of its iconic EOS 5D series. Originally launched in September 2005, the EOS 5D transformed the DSLR market being the first advanced amateur DSLR to incorporate a full frame CMOS sensor (35.8 x 23.9 mm). Available at a competitive price, the camera enabled enthusiast photographers to utilise the camera’s impressive image quality and creative photographic tools that traditionally had been unique to professional DSLRs with 35mm sensors, contributing to the widespread adoption and success of the full frame sensor cameras.

EOS 5D Mark III.jpeg 5D Anniversary Logo.jpeg EOS 5DS.jpeg
EOS 5D Mark III: high-quality still images and video EOS 5DS: a revolution in resolution


In November 2008, Canon launched the second generation model in the series – the renowned EOS 5D Mark II, which paved the way for movie making. The camera revolutionised Full HD video capture for photographers, and facilitated the widespread adoption of DSLRs as a tool for capturing movies. The EOS 5D Mark II made big waves in the motion picture and video production industries by again delivering large sensor video performance at a competitive price. Coupled with exceptional image quality and greater control over depth of field, it also allowed filmmakers to take advantage of Canon’s diverse interchangeable EF lens line-up spanning over 64 models at the time¹, enabling a wide spectrum of imaging possibilities.

In March 2012, Canon introduced the EOS 5D Mark III, which boasted significant improvements over its predecessors still and video capabilities, as well as enhanced AF precision and a faster maximum continuous shooting speed. Since its launch, the EOS 5D Mark III has garnered high acclaim in the market and, as one of the company’s flagship DSLRs, has come to serve as a driving force for the continued innovation of the EOS series.

Most recently, in February 2015, Canon launched the EOS 5DS and EOS 5DS R – transforming the EOS system, with a new breed of ultra-high resolution full-frame DSLRs. Breaking the boundaries of 35mm sensors, the new cameras offer the highest megapixels ever seen in a full frame sensor, an astonishing 50.6 MP.

Through the in-house production of all key parts for its EOS series digital cameras, Canon has created a highly robust line-up. Each and every model within the series, including EOS 5D models, is equipped to deliver the very best image performance, thanks to the evolution of innovative technology. To support the diverse needs of photographers, Canon will continue to strengthen its EOS DSLR line-up, which enjoys widespread support from professional and consumer users alike.

Street Photography

In 2013, legendary style editor Suzy Menkes published an essay titled “The circus of fashion” in the New York Times. In it, she nailed the backlash against the crowds who hang around outside various fashion weeks, suggesting that they – the stars of street style – were eclipsing what was happening on the catwalks. “We were once described as ‘black crows’,” she wrote, “but today, the people outside fashion shows are more like peacocks than crows.”

Of course, this wasn’t the first time someone had suggested street style had reached critical mass. A few months later, fashion photographer Garance Doré would tell Elle: “What we call street style isn’t actually street style at all, it’s fashion-week style.” It was clear that if street style were to survive, it would need to evolve.

And evolve it has. Welcome to Peep Style, a subversive approach to street style, driven by a hunger for a more candid, authentic approach, which focuses on capturing real people in real clothes and – this is key – who aren’t necessarily posing.

Instagram.com/davidluraschi
 Instagram.com/davidluraschi

Pioneering the genre is French-American fashion photographer, David Luraschi (@DavidLuraschi),. Dubbed by insiders the “sartorialist of sadness”, he avoids posed shots, choosing instead to shoot his subjects (all genders, all ages) from behind, achieving a Martin Parr level of realism, and post the results on Instagram.

“I work within the fashion world, and I understand that street style is embedded within it,” he says. “But to me, style is something else – it might be a colour, or it might be an attitude or a dialogue. I have nothing against it [street style], but there’s something about someone posing that removes the naturalness.”

Luraschi is one of several photographers increasingly noted for their realistic. LA-based phototgrapher Alkistis Tsitouri has been practising street-style photography since 2008. She actively avoids the “peacocks” and agrees that street style has become an epidemic: “If I go to New York during fashion week, I don’t want to fight with other photographers for one click of some ‘street style superstar’.”

At the far end of the spectrum is London-based photographer Alex Sturrock (@alexsturrock), who guns for the most everyday people he can find: “What people choose to wear says a lot about them, but it’s not a complete story,” he says. “When I do street portraiture, someone’s face is probably the most important thing and clothes can even be a real distraction.” His subjects “are not trying to solicit the camera’s attention or create a contrived image”.

Girl with ferret
 Girl with ferret. Photograph: Alex Sturrock

Street-style photography became popular in the 70s, pioneered by New York Times photographer Bill Cunningham, but it wasn’t until the mid noughties that it really gained recognition. Since then, its explosion has been fairly swift, with hugely influential blogs such as The Sartorialist launching in 2005 and photographers such as Yvan Rodic, Tommy Ton and Philip Oh being commissioned to photograph street style for the glossies.

For a long time, editorial photography and street-style photography happily co-existed. Then a faultline appeared. For Brent Luvaas, an American academic who specialises in the connection between street style and anthropology – the problem began “when they started photographing people outside shows instead of real people on the street”.

Luvaas runs Urban Fieldnotes, a meta street-style blog about the way we photograph street style, as part of an ongoing project about its evolution. “Street style used to be about documenting real fashion – it was meant to be alternative to magazine fashion. But then it started to require shooting the kinds of people the readers of fashion publications were interested in, and that turned out to be more the insiders than everyday people.”

Michelle Verpuggi
 Stylist and fashion writer Michelle Verpuggi wearing a Photoshop dress and visor and a Jane Norman bag at Paris Collections: Men in June, 2014. Photograph: Kirstin Sinclair/Getty Images

For Luvaas, the cannibalism of street style began five years ago: “The great thing about street-style blogs is that you have an archive of fashion for the past 10 years that isn’t solely editorial based. However, what is apparent is that since 2009, if you search for street style, all that comes up is fashion week.”

Now, street style has arguably peaked. Part of the backlash stems from the fact that (to borrow from Menkes) the “peacocks” now outweigh the “black crows” and that some fashion week attendees resent being fair game to photographers when they are trying to do their job; a sort of “passive consent”. Luraschi blames selfies for rendering street style redundant, and making us more wary of it: “That problem of narcissism has always existed – but now we are overwhelmed with the amount of output online. It sort of makes you not like people.”

Katherine Ormerod, senior fashion news and features editor at Grazia, agrees that street style has had an “immeasurable” impact on the way her peers dress: “You can’t just wear a black jacket and jeans – you want to look visually engaging for the reader.” Although she doesn’t feel resentful: “We all still dress like ourselves, just with a little more vim.”

Instagram.com/davidluraschi
 Instagram.com/davidluraschi

As a result, it’s become impossible to define street style in the historical sense because arguably, it no longer exists. At fashion weeks at least, people dress to be photographed: “If you go to certain streets in New York’s SoHo, there is a chance that you will be photographed – you see bloggers hang out together in gangs of four or five,” says Luvaas. For many fashion types, if you’re not photographed then you don’t exist.

What photographers such as Luraschi and Sturrock are producing may not seem to be fashion-focused, but they are capturing the essence of what street style used to be.

Some would argue that the backlash stems from our desire to react against fashion, an attitude reflected by the normcore trend: in order to stand out, you have to blend in: “It is extremely hard to protect your unique look in street-style culture,” agrees Ormerod. “The only way you can do that is by failing to pique the photographers’ interest.” So maybe at the next round of fashion weeks, the black crows will find themselves the subject of the photographer’s lens, whether they like it or not.

The new Canon Irista….superb cloud based image management.

irista from Canon – where every image lives

Canon today reveals irista – an advanced, cloud-based image management platform that allows users to access, enjoy and manage their photo libraries like never before.

People today take thousands of digital photographs which have become scattered across multiple devices, irista is built to help curate entire image libraries in one central location. Previously known in beta-form as Project1709, irista makes it easy to find any picture or any memory – regardless of which device it was shot on.

irista has been created around four consumer needs:

  • Simple to use: Making it quick and easy to find any image in a photo collection
  • Connected: Share images directly on Facebook® and Flickr and keep track of likes and comments
  • Inspired: A single place for people to interact with their images, enhance their photography skills and get the most out of their pictures
  • Puts everybody in control: All images stored securely in one location so they can be accessed anytime, anywhere

Built using Canon’s unrivalled heritage and imaging expertise, irista has been designed for anybody looking to manage their memories. The unrivalled user experience, coupled with its design, puts people back in control of their image collections.

The service supports a wide range of file types, has no file size limitations and automatically uploads new additions to image collections. A sleek user-interface is supported by a powerful search index, which allows people to locate an image based on a wide range of criteria. The clean, tiled design features a customisable timeline ribbon and tag-based filtering options that make it easier to find shots using dates, location, custom user tags, lens type and much more. Social integration with Facebook® and Flickr also allows users to publish images on both platforms, as well as track social comments, directly from the irista interface.

“People are taking more photos on more devices than ever before, but it can be difficult to enjoy your images when they’re stored in different places,” said Alessandro Stanzani, Head of Consumer Imaging Group, Canon Europe. “With irista, we’ve created a platform that solves that problem. It’s currently the only service of its type and is built entirely around the needs of the user – reflecting a lot of the feedback received during the beta phase. It’s an invaluable resource for those who love their images, and will only get better as we add more and more features over time.”

irista is available to everyone, with tiered storage options to suit a range of different needs. The ‘entry’ tier offers 10GB of cloud storage space completely free-of-charge. It offers casual or hobbyist photographers full use and functionality of the irista platform, providing them with an ideal place to manage libraries or specific photography projects. Advanced enthusiasts or professional users, who require larger capacities, can also choose from two further storage options, with 50GB and 100GB tiers available for a monthly or annual cost.

irista subscription tiers are as follows:

  • Up to 10GB: No cost, full functionality
  • Up to 50GB: £4.49/€4.99 per month, or £45.00/€49.00 per year
  • Up to 100GB: £9.99/€10.99 per month, or £99.00/€109.00 per year

The full irista service is now live. People can sign up by visiting:www.irista.com

spacer
            image

Murphys Law…for photography.

 Here are some versions of Murphy’s laws which often relate to us, photographers. Feel free to add yours in the comment section below.
1. You are not Ansel Adams.
2. Neither are you Herb Ritts.
3. If a photo shoot goes too smoothly, then your computer’s hard drive is likely to crash.
4. Photo assistants are essential, they give photographers someone to yell at.
5. Weather never cooperates.
6. If it works in your home, it will fail on location.
7. The newest and least experienced photographer will usually win the Pulitzer.
8. The nature shots invariably happen on two occasions:
    -when animals are ready
    -when you’re not
9. Flash will fail as soon as you need it.
10. A camera is a magnet for dust, mud and moisture.
11. Photo experience is something you never get until just after you need it.
12. The lens that falls is always the most expensive.
13. When you drop a lens cap, the inside part always lands face down in the mud.
14. Bugs always want to land on the mirror during a lens swap.
15. Your batteries will always go dead or you will need to put in a new film canister at the least opportune moment.
16. Your batteries will always go dead during a long exposure.
17. Cameras are designed with a built-in sensor that senses the anticipation to develop the film. When the level of anticipation is the highest, this sensor causes the back to flip open exposing the film. (Takura Razemba)
18. Lenses are attracted to rocks.
      Corollary:
      The more expensive the lens, the greater the attraction.
19. The greater a photographer’s excitement, the greater the chance of fogging film, scratching prints, and deleting files.
20. The success of an assignment is inversely proportional to the product of its importance and the number of people watching.
21. Strobes only explode when lots of people are watching.
      Corollary:
      Strobes only work when there is nobody else to see. ( by Jason Antman)

22. You never really need a tripod when you’re actually carrying one. (by Marshmallow)

Remembering Magnum Photographer Inge Morath

Remembering Magnum Photographer Inge Morath

“Photography is a strange phenomenon… You trust your eye and cannot help but bare your soul.”(Inge Morath)

Inge Morath Self Portrait, Jerusalem, 1958

Born 91 years ago today, on 27 May 1923, Ingeborg Morath was a photographer associated with Magnum Photos for nearly fifty years.

After studying languages in Berlin, she became a translator, then a journalist and the Austrian editor for Heute, an Information Service Branch publication based in Munich.
In 1949, Morath was invited by Robert Capa to join the newly founded Magnum Photos in Paris, where she started as an editor. She began photographing in London in 1951, and assisted Henri Cartier-Bresson as a researcher in 1953-54. In 1955, after working for two years as a photographer, she became a Magnum member.
Her work included striking portraits of both posed celebrities and fleeting images of anonymous passers-by. Her feeling for places as reflected in images of Boris Pasternak’s home, Chekhov’s house and Mao Zedong’s bedroom was so sensitive that some viewers insisted they could see invisible people.
‘Inge Morath possesses the priceless quality of making the world look as though it had been discovered only this morning and she was present with her lens to record its bright freshness,” Harrison E. Salisbury wrote in The New York Times Book Review about the couple’s book in Russia
 (Viking, 1969).
Morath married the playwright Arthur Miller on February 17, 1962 and relocated permanently to the United States, where she had previously had assignments.
 
Ingeborg Morath Miller died of cancer on January 30, 2002, at the age of 78.
Because Morath devoted much of her enthusiasm to encouraging women photographers, her colleagues at Magnum Photos established the Inge Morath Award in her honor. The Award is now given by the Magnum Foundation as part of its mission of supporting new generations of socially-conscious documentary photographers, and is administered by the Magnum Foundation in collaboration with the Inge Morath Foundation.

Amazing Giotto’s…revolutionising the tripod…with ‘AIR’

Giotto’s Unveils Entire Brand Re-launch – including revolutionary New Giotto’s  ‘Air’ range which has to be seen to be believed!

Unveiled at the Photography Show this year:  The BRAND NEW Giotto’s Air range of super lightweight and über compact travel tripods, together with updated products across the entire Giotto’s range. 

So, prepare for take off with the all-new super light and compact Giotto’s Air! 

Smashing the mold for camera tripods, the Giotto’s Air is set to raise the bar in the field of high quality travel tripods.  The astonishingly compact design features Giotto’s unique Y-shaped centre column and is perfectly portable – all tripods in the range have 4 section legs, so that they pack down as small as possible, ideal for popping in your suitcase or even airline carry-on luggage. Three models also feature Giotto’s innovative 3D centre column for macro and low level photography.

With four kits in the new Giotto’s Air range, two aluminium models and two carbon fibre, the tripods come with a free tripod case and 5 year Premier warranty.  Featuring collar leg locks for easy adjustment, and twin spirit levels to keep everything on the level, these new designs are set to revolutionize professional travel and tourist photographers expectations of portable lightweight tripods.

Air Kit 17:  YT9224/MH5310-665 – SRP £180

  • Aluminium
  • 4 section legs, only 41 cm when folded down
  • 135cm max height
  • Supports up to 4kg of equipment
  • Weighs just 1.2kg
  • MH5310-665 Ball Head with Arca style plate 

Air Kit 18: YT9354/MH5400-665 – SRP £234

  • Aluminium
  • 3D centre column
  • 4 section legs, only 49 cm when folded down
  • 150cm max height
  • Supports up to 6kg of equipment
  • Weighs just 1.5kg
  • MH5400-665 B&S Head with Arca style plate, max load 6kg

Air Kit 19: YT8324/MH5310-665 – SRP £300

  • Carbon Fibre material
  • 3D centre column
  • 4 section legs, only 46 cm when folded down
  • 140cm max height
  • Supports up to 4kg of equipment
  • Weighs just 1.1kg
  • MH5310-665 Ball Head with Arca style plate – max load 6kg

Air Kit 20: YT8354/MH5400-665 – SRP £334

  • Carbon Fibre material
  • 4 section legs, only 49 cm when folded down
  • 150cm max height
  • Supports up to 5kg of equipment
  • Weighs just 1.2kg
  • Detachable leg which doubles as monopod
  • Built-in spiked feed for ultimate grip
  • MH5400-665 B&S Head with Arca style plate, max load 6kg

All four Giotto’s Air models will be previewed at the show and will be available to try on the stand.

All change to Arca!

It’s all change on the Giotto’s heads too – with the entire Giotto’s product range now featuring the popular Arca style head & attachment plate.  This will enable onward compatibility with other Arca style accessories including grips, plates, straps and quick release systems.  

The Arca style system is recognised as the benchmark for fast interchangeable mounted systems.

The original Giotto’s tripod plates will still be available to purchase, for those who have invested in the previous design.

Giotto’s is on the case!  

Yes, it’s true – EVERY new Giotto’s tripod kit now comes with a high quality case included in the price.  Stylish and practical the Giotto’s case will keep your tripod safe and in tip-tip condition when stored away, or while on your travels. 

Silk Road turns Silhouette!

There’s a name change for the award winning Giotto’s Silk Road series – now called Silhouette and featuring 12 brand new kits.  The award winning Y-shaped centre column design continues to be one of the most popular in the range – including aluminium and carbon fibre models with a combination of weight capacities, 3-way heads & ball heads, a range of folding & packed heights and centre column options to suit every photographer. 

The Award Winning Vitruvian just got even better!

The Giotto’s Vitruvian tripods remain a versatile compact alternative with the distinctive upside down space saving ‘stow’ design – and these too are now available in 4 kit combinations. They will also feature the new Arca style heads and plates for ultimate onward compatibility.

New for Nature Lovers!

And last, but certainly not least, there are two brand new Giotto’s Nature Kits – designed specifically to meet the needs of nature photographers and wildlife watchers.  

With one aluminium option and one carbon fibre, these tripod and head kits come complete with a short column adaptor for low level or viewing of timid subjects, and spiked feet for ultimate grip.

Both feature the new Arca style 2-way heads, supporting up to 6kg of kit.

Priced at £200 (aluminium) and £300 for the carbon fibre options, more info will be available on these new kits later in 2014.

With over 20 kit options to choose from – please see the Giotto’s Range Overview document for an ‘at a glance’ reference guide on specifications and pricing.

For more information, please visit www.giottos-tripods.co.uk 

Additional Images:

Air Kit 17: YT9224/MH5310-665 Air Kit 18: YT9354/MH5400-665
Air Kit 19: YT8324/MH5310-665 Air Kit 20: YT8354/MH5400-665 – With detachable leg which doubles as monopod

Continue reading Amazing Giotto’s…revolutionising the tripod…with ‘AIR’

A blog about photography….what else is there?