Hasselblad and EIZO collaborate to equip imaging software with monitor self-calibrating capability

As part of a technical collaboration begun in 2013, Hasselblad has integrated the software development kit (SDK) for EIZO’s ColorEdge monitors into Phocus 2.8, the latest version of Hasselblad’s imaging software.

Phocus 2.8 activates the built-in calibration sensor housed inside select ColorEdge monitors. This allows photographers using Hasselblad cameras and ColorEdge monitors to view and edit photos as well as calibrate their monitors with just one piece of software and no external calibration device.

“We are delighted that Hasselblad is utilizing the self-calibration capability of our ColorEdge monitors and that together, we are able to give photographers a simplified workflow from shoot to digital display,” said Lucas Zastrow, Product Manager, Display Solutions. “Providing our own SDK assists manufacturers like Hasselblad to blend their software’s functionality seamlessly with our monitors, enabling our customers to work more easily and smarter.”

Ove Bengtson, Hasselblad Product Manager said: “At Hasselblad, we are constantly driven to further develop and fine tune not only our high-end camera systems but also our imaging software, Phocus, to provide professional photographers with the best possible tools for a well thought out, intuitive, fast and integrated workflow. The successful collaboration with EIZO enables Phocus users, with just a few clicks, to calibrate their ColorEdge monitor conveniently within the Phocus software itself, ensuring that the viewing experience lives up to the outstanding colour accuracy of Hasselblad RAW files.”

Photographers are invited to see this new feature in action on the Hasselblad booth (G-11) and the EIZO booth (G-10) at the CP+ Camera and Photo Imaging Show at Pacifico Yokohama, Japan, from February 13-16.

To find out more about Phocus and to download the software for free, please visit:www.hasselblad.com/products/phocus

About Hasselblad
Founded in 1941 in Gothenburg, Sweden, Hasselblad has been the leading manufacturer and partner for photographers working in the medium format environment for over half a century, consistently providing the highest level of quality and innovation. The extraordinary quality of the company’s products became famous in 1962 when Hasselblad cameras were selected for NASA space missions. Positive associations with Hasselblad’s past serve as the foundation for the company’s modern and energised brand.

In 2012, Hasselblad launched the Lunar – a state-of-the-art mirrorless interchangeable lens camera and a hybrid of Italian design and Swedish pedigree. Followed by the unveiling of the Hasselblad Stellar and the Hasselblad HV, this ushered the beginning of the company’s move to offer all fans of the iconic Hasselblad brand the chance to own one of their cameras.

The H Camera System with its professional lens family and unique advancements is the most comprehensive digital camera system of its kind available today. Hasselblad recently launched the first fully integrated medium format camera system incorporating the latest in CMOS sensor technology – the H5D-50c. The camera will be shown for the first time at the CP+ Camera and Photo Imaging Show in Japan.

About EIZO
Founded in 1968, EIZO Corporation is a leading global manufacturer of high-end visual display products. The image quality, long-term reliability, and innovative features of EIZO monitors make them the products of choice in many financial trading rooms, back offices, hospitals, air traffic control centers, and design studios throughout the world. EIZO is based in Japan and listed on the first section of the Tokyo Stock Exchange. It is represented in over sixty countries by a network of group companies and exclusive distributors.

 

Victor photography book by Hasselblad…

 

 The eagerly awaited Edition Three of Hasselblad’s much lauded VICTOR Photography Book is available this week and the accent is now even more firmly on the outstanding images that are being showcased.

Following its relaunch back in September 2012, Hasselblad’s book format publication VICTOR has gained plaudits from every quarter, due to its supremely high production values and the quality of the photographers who have been included. Issue Two continued the good work and further established the look, and now Issue Three is again going to be something special.

While the format remains the same this time round the mix of text and images has changed a little, with even more emphasis now being placed on the visuals and the scale at which pictures have been used. Otherwise the values that have quickly established VICTOR as a ‘must buy’ publication remain: exquisitely printed and hard bound, it’s more of a luxury book than a magazine, and the words, as before, are translated into a variety of languages, and so it’s accessible to everyone.

As with the previous two editions the line-up of photographers being featured is awesome: David Lynch, Matthias Koslik, Andy Rudak, Bernhard Edmaier, Alisha Goldstein, Laurent Segretier, Timothy Hogan, Derek Kendall, Klaus Thymann, John Robert Rowland, Morgan Fisher and Brad Harris. “We’re delighted to have pulled together such a celebrated line up of names,” says Paul Waterworth, Hasselblad’s Global Photographer Relations Manager. “It’s a tribute to how well respected the publication is that so many great photographers are prepared to contribute.”

While the overall look and feel of the publication is the same, and the price remains at a hugely competitive €20/GBP15/US$25 plus shipping costs, there has been a change in the way the magazine is distributed. Customers can still order VICTOR online at http://www.newsstand.co.uk to be shipped all over the world, but now all Hasselblad subsidiaries (UK, Germany, US, France and Japan) are also offering to supply the magazine directly.

More news and information about VICTOR magazine can be found online at
www.victorbyhasselblad.com and on Facebook at www.facebook.com/VICTORbyHasselblad

Hassleblad launch their new Stellar range…aimed at enthusiasts…

Hasselblad has followed up the summer launch of Stellar, its second camera aimed at the amateur and enthusiast market, with the unveiling of three new ‘Stellar Special
Edition’ compact cameras.

The latest Stellar models offer photographers the choice of three new camera body colours: black, white and orange – and ship with bespoke camera cases in black or white leather with signature stitching and shoulder and wrist straps.

Luca Alessandrini, Hasselblad’s New Business Development Director said: “The launch of our Stellar brand in July was a great success and now we are offering discerning customers new options on this outstanding point and shoot camera. Stellar Special Edition models are now available with carbon fibre, padouk or wenge wood grips and come with exclusive leather cases specially designed at our elite Italy-based Design Centre. The latest models will retail at € 2,375 / £ 1,975 / $ 3,175 (excl. VAT).”

Stellar compact cameras incorporate Hasselblad’s advanced imaging technology, Carl Zeiss lenses, Full HD video and a 3.6 x optical zoom capability. The camera’s wide range ISO sensitivity allows the user to shoot in almost any light.

Stellar is Hasselblad’s second camera launch in the consumer photography marketplace. Its first model, Lunar, made its global debut in the spring – and for the first time offered consumers a camera embracing traditional Hasselblad state-of-the-art image capture finesse combined with stunning Italian design features.

Find more information about Stellar and Lunar on:
www.hasselblad-stellar.com
www.hasselblad-lunar.com

www.glynridgersphotography.com

Hassleblad end production of the 503CW meaning the end for the V system

 Hasselblad is to cease production of its 503CW model – the last V System camera in the company’s portfolio.

The decision, which comes into immediate effect, brings to an end over a half century of evolution of the company’s original camera line.

Dr. Larry Hansen, Hasselblad Chairman and CEO said: “Everything has its place in time. The veteran 503CW combined with an extensive V System range of interchangeable lenses and accessories, was for seventeen years the camera of choice for discerning professionals and aspirational amateur photographers.

But there has been a substantial decline in demand for this camera over the past five years or so and the time has now come for us to reluctantly consign the V System to history. In so doing we would like to thank all fans and customers for both their loyalty and their enthusiasm for our legacy Hasselblad V System.”

He added: “Now of course the focus on medium format capture is on our H System – the world’s most advanced camera system. The latest generation cameras represent medium format capture engineering at its most exemplary and are well-placed to secure and underpin the company’s unrivalled reputation for providing highest image quality and craftsmanship. Additionally we are focusing on new products for advanced enthusiasts.”

Hasselblad has confirmed that the last 503CW has rolled off the production line but the company will continue to provide V System accessories while stocks last. V System support will also still be available through current channels.

Goodbye V System…may your legacy live on.

Glyn Ridgers Photography

 

End of the line for the Hasselblad V System…

   Hasselblad is to cease production of its 503CW model – the last V System camera in the company’s portfolio.

The decision, which comes into immediate effect, brings to an end over a half century of evolution of the company’s original camera line.

Dr. Larry Hansen, Hasselblad Chairman and CEO said: “Everything has its place in time. The veteran 503CW combined with an extensive V System range of interchangeable lenses and accessories, was for seventeen years the camera of choice for discerning professionals and aspirational amateur photographers.

But there has been a substantial decline in demand for this camera over the past five years or so and the time has now come for us to reluctantly consign the V System to history. In so doing we would like to thank all fans and customers for both their loyalty and their enthusiasm for our legacy Hasselblad V System.”

He added: “Now of course the focus on medium format capture is on our H System – the world’s most advanced camera system. The latest generation cameras represent medium format capture engineering at its most exemplary and are well-placed to secure and underpin the company’s unrivalled reputation for providing highest image quality and craftsmanship. Additionally we are focusing on new products for advanced enthusiasts.”

Hasselblad has confirmed that the last 503CW has rolled off the production line but the company will continue to provide V System accessories while stocks last. V System support will also still be available through current channels.

“The Myth of Ferrari – Photography by Günther Raupp”

Völklingen Ironworks is where the works of art by the famous Ferrari photographer Günther Raupp are being presented in the bygone world of heavy industry. An exhibition resembling a natural phenomenon.

The lifeblood of Italy meets long chilled steel. Elegant Ferrari photos in impressive large formats of up to 160 cm in width and ten original Ferraris from private collectors are on show between giant blowers that supplied the air for the blast furnaces of Völklingen Ironworks from 1900 onwards. In this unique European industrial monument – founded in 1873, decommissioned in 1986 and declared a world cultural heritage site by UNESCO in 1994 – everything revolves around Ferrari

.

The exhibition entitled “The Myth of Ferrari” located in the Blower Hall is showing 53 photographic works by Günther Raupp – whose Official Ferrari Wall Calendar has long since achieved cult status during its almost 30 years of production. “My photo exhibition in the World Cultural Heritage Site at Völklingen offers visual experiences in unaccustomed dimensions,” explains the artist, describing the event. And, during the exhibition’s opening on 22 September, Uwe Meissner of Modena Motorsport did indeed start up his Formula 1 Ferrari among the 1,500 or so guests. Following in the series of sound experiences at the Raupp exhibition on 3 October was a grand night of Italian opera.

The Ferrari F12berlinetta, which adorns April in the Ferrari Calendar 2013, is the backdrop to the stage – a photo taken with the H3D-50 for the print format of 9 x 27 metres! “The picture formats on display are of course the ultimate touchstone for the camera format. Yet even the XXL stage backdrop produced no surprises,” admits Hasselblad photographer Günther Raupp. “The theme of Ferrari and my own aspirations allow no compromises at all here.”

More than 30,000 visitors have already seen the exhibition. “We are very pleased that the exhibition ‘The Myth of Ferrari – Photography by Günther Raupp’ has proved to a real attraction for the public,” says Prof. Dr Meinrad Grewenig, General Director of the World Cultural Heritage Site at the Völklingen Ironworks. In the wake of this success, the exhibition by Günther Raupp is being extended for a further three months until 24 March 2013.

Thanks to the exhibition in the World Cultural Heritage Site at Völklingen, the Ferrari pictures by Günther Raupp are finally establishing their status as works of art. “Interest amongst collectors is increasing all the time. This applies not only to individual images but also to whole groups of pictures,” the artist explains.

“The Myth of Ferrari – Photography by Günther Raupp”
World Cultural Heritage Site at Völklingen Ironworks
European Centre of Art and Industrial Culture
66302 Völklingen / Saarbrücken, Germany
Phone: +49 (0) 6898 910 0100

Until 24 March 2013, every day from 10 a.m.

www.voelklinger-huette.org

Hasselblad Studio opening in Central London

Hasselblad is opening up its popular central London photographic studio to photographers using any camera brand.

The new move comes as the fully-equipped, 2000 sq. ft Hoxton Square N1 studio also changes its name to ‘Hasselblad Pro Centre Studio’.

Explained Mark Witney, Hasselblad Marketing and Communications Supervisor: “We wanted to open up the world of Hasselblad, and the studio in particular, to Hasselblad camera owners and non-owners alike. Our owners still get a fully equipped studio and non-owners now have a great opportunity to book a central London studio space with the option to include a Hasselblad and Broncolor lighting as part of the booking.

Photographers can now hire the studio through the nearby Pro Centre at a very competitive rate of just £390 per day (ex VAT) and a Hasselblad-trained member of  the  Pro Centre staff will be on hand at the studio to help – as part of the studio booking.”

He added: “There’s an extra plus for customers too. Equipment hired from the Pro Centre will be delivered to and collected from the studio free of charge. Additionally, all Hasselblad and Broncolor rental equipment, when hired for use at the studio, will now be supplied at a
20% discount against the Pro Centre’s regular rental price list.”

The Pro Centre’s ‘Didgeridoo’ digital production company will also be working closely with the new studio set-up, providing customers with digital operators, assistants and shoot support including backups, light retouching, styling and troubleshooting.

For more information:

Email info@procentre.co.uk or visit www.hasselbladstudio.com or call 0207 729 8822.

Shortlist now online after record Hasselblad Masters entry

The ever-increasing worldwide popularity of the Hasselblad Masters Awards has been demonstrated by entry levels surging from 2500 for the 2012 event up to nearly four thousand for the latest competition, and it’s a statistic that has delighted Hasselblad’s Global Photographer Relations Manager Paul Waterworth.

“For the first time we allowed entries from photographers who have been active professionals for more than three years and who use cameras of 16MP and above, regardless of brand or format,” he says. “We’re delighted by how many people have responded to this: winning a section in the Hasselblad Masters Awards is clearly now recognised as a major accolade by professionals based in all corners of the world.”

Following an initial call for entries last May, professional photographers had until the end of August to send in their best images to compete in a total of 12 categories: Fine Art, Landscapes/Nature, Wedding/Social, Portrait, Fashion/Beauty, Editorial, Products, Architectural, General, Wildlife, Project//21 and Underwater, the final two being newly added. An internal jury at Hasselblad then had the massive task of honing down the thousands of entries to a shortlist of just 120 – ten images in each category – and these have just been posted online.

An open invitation has now been extended to the public to head towww.hasselblad.com/masters-finalists to view the shortlisted pictures and to vote for their favourite images, this online poll counting as one vote in each category. A distinguished panel of industry experts casts the remaining votes, and just one photographer in each category ultimately emerges as a winner and is crowned a Hasselblad Master. It’s the third time the public has had the chance to get involved, and it reflects Hasselblad’s determination to give everyone a voice.

The twelve Master photographers will have the opportunity to borrow Hasselblad equipment to create a new set of images for the fourth special Masters Commemorative Book. They will also receive a trophy at photokina 2014, and all winning images will be published on the Hasselblad global website and then presented at exhibitions around the world.

www.hasselblad.com/masters
www.hasselblad.com/masters-finalists

Rhino Conservation Awards

Hasselblad initiates and sponsors “Rhino Conservation Awards” in the fight against rhino poaching in Africa. 

The winners of the first Rhino Conservation Awards recognising those people who dedicate themselves in the fight against rhino poaching in Africa, have been announced and honoured at an event recently held in Pretoria, South Africa.

The annual Rhino Conservation Award has been initiated in 2012 by the Swedish camera manufacturer Hasselblad via its Chairman and CEO, Dr. Larry Hansen and Ms Xiaoyang Yu, founding partner of China New Enterprise Investment, a China focused growth capital fund, with the intention to raise awareness of what is being done in the fight against rhino poaching in South Africa and to recognise role players, who make a significant contribution.

In cooperation with the Game Rangers Association of Africa (GRAA) and the Department of Environmental Affairs of South Africa, the primary objective of the awards programme is to motivate involved role players to keep fighting to ensure the rhino’s survival.

The award ceremony was attended by a cross section of stakeholders with conservation, media and judicial backgrounds and acknowledged awardees in the following five categories: Best Conservation Practitioner; Best Judicial System & Policing; Best Media and Journalism; Best NGO and Best Technology Invention/Application.

Edna Molewa, Minister of Water and Environmental Affairs in South Africa, welcomed the initiatives taken by all stakeholders to partner and support the government in fighting this scourge, acknowledging that government alone can’t overcome this threat to conservation.

Dr. Larry Hansen, who also founded the still ongoing Carl Zeiss Tiger Conservation Award in India fourteen years ago, emphasised in his speech at the award ceremony: “I am delighted with the number and quality of nominations received for this award. All nominees and winners often do selfless, unrecognised work to save a heritage that could be lost forever. Sometimes this happens in the face of physical danger, political opposition and financial constraints. These factors make the contribution of each role player even more worthy of recognition.”

The Award winners are:

Don English – Regional Ranger, Marula South Region, KNP
Adv. Antoinette Ferreira – Senior State Advocate NPA Free State
Jenny Griesel – Marketing Manager, Jacaranda FM
Elise Daffue – Founder of http://www.stoprhinopoaching.com
Dr. Cindy Harper – Geneticist, Onderstpoort Veterinary Genetics Laboratory

South Africa protects around 80% of the world’s total rhino population, and rhino horn is currently exported at a rate that puts the survival of both the black and white rhino in jeopardy.

Posted by Glyn Ridgers

Hasselblad Masters Awards: Evolution

Hasselblad-Masters

One of the most prestigious photographic awards programmes in the world – described by one Hasselblad Master as ‘like winning a Nobel prize’- is set for the next step in its evolution.

As the curtain comes down on the world-acclaimed Masters Awards Programme 2012 it is already rising again with a 2014 agenda that includes two new photo-categories – Project//21 and Underwater.  The competition is also now open to photographers shooting with cameras of 16MP and above, regardless of the camera’s brand or format.

What happened in 2012:

The names of the eleven 2012 winners (selected from 110 finalists and from over 2,500 submissions) were first revealed at the beginning of the year and their individual work projects for the special’Evoke’Masters book project began immediately. These highly accomplished photographers have been equipped with the latest Hasselblad equipment and focused on challenging their own creative boundaries for the project.

The biennial Masters Awards competition is organised to coincide withphotokinaand in September 2012, in the Boulevard of Competitions area at the Kölnmesse, tens of thousands of visitors to the world’s largest imaging trade fair, were entranced by the ultra large series of’Evoke’prints.

After photokina the 2012 three continents Masters Winners 2012 Tour was jam-packed at every venue; Tokyo, New York, Los Angeles, Berlin and London – before its conclusion in Shanghai.

Photographers were invited to test Hasselblad cameras, shoot with a Master in a studio environment, engage in a seminar experience and chat with experts at social evening events.

What happens next:

Nearly four thousand photographers submitted images (by the August 31^st, 2012deadline) in a total of twelve categories: Fine Art, Landscapes/Nature, Wedding/Social, Portrait, Fashion/Beauty, Editorial, Products, Architectural, General, Wildlife, Project//21 and Underwater.

For the first time in the history of the competition Hasselblad has allowed entries from photographers who have been active professionals for more than three years and who use cameras of 16MP and above, regardless of brand or format.

Winners of the 2014 awards will have use of Hasselblad equipment for a period of approximately four months to create a new set of images for the fourth special Masters Commemorative Book and will receive a trophy at photokina 2014. All winning images will also be published on the Hasselblad global website and then presented at exhibitions around the world.

The internal Hasselblad jury has already begun the process of shortlisting 120 finalists – ten photographers in each category.

The finalists will be announced in January 2013 and the public has the chance to vote for their favourite image.

www.hasselblad.com/masters